Improve Your Ideas with This Simple Feedback Formula

Discover the psychology-backed techniques that will have your customers begging to give you input.

Discover the hidden psychological triggers that will transform your customers into devoted idea advocates.

As innovators, designers, and creators, we're constantly generating new ideas - but how do we know if they're any good? 

Getting honest, actionable feedback is critical, but it can feel daunting. 

Who do you turn to? 

How do you solicit constructive input without feeling judged?

Today, I’ll share one of my favorite exercises to quickly and easily collect valuable feedback on your ideas. 

Whether you're brainstorming a new product feature, workshopping a marketing campaign, or simply testing a wild concept, this workshop will help you gather the insights you need to move forward confidently.

Alright, you've got your prototype—excellent work! 

Now, it's time to gather some feedback. Remember, the goal here is to learn, not to prove your idea is perfect.

Step 1: Test Your Idea

First up, show your prototype to four or five people. Get a mix of perspectives; you never know who'll have that one insight that changes everything.

Step 2: Set Up Your Feedback Matrix

Next, draw a simple 4x4 matrix and label each quadrant:

Harness the power of human behavior to collect the transformative input you need to innovate.

Step 3: Guide the Conversation

Before showing your prototype, ask your participants to keep a few things in mind:

• Who do you think this is for?

• What's it supposed to do?

• What caught your eye? What left you feeling unsure?

• And, most importantly, how could it be even better?

Step 4: Take Notes and Look for Patterns

As they give feedback, jot down what stood out to you. Notice any surprises, recurring themes, or things that sparked inspiration.

Pro Tip: Watch for any "I wish..." and “I want” statements; these hidden gems often provide valuable insights!

With these simple techniques, you'll be collecting insightful feedback like a pro. You won't have to anxiously await input from that one neighbor who always seems to have an opinion (whether you want it or not).

So grab your idea or prototype, round up some guinea pigs (test participants), and let the feedback flow!

Your ideas will thank you.